Gap Expands Recruitment Program for Low-Income Workers

  • Apparel chain will offer on-the-job training in more cities
  • Hiring managers will focus more on potential than credentials

A Gap Inc. store in Santa Monica, California.

Photographer: Patrick T. Fallon/Bloomberg

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Gap Inc. is increasing its efforts to recruit lower-income workers, part of a push to improve diversity among the retailer’s staff.

The company is bolstering its program for 16- to 24-year-old workers from low-income neighborhoods with no recent employment history. It expects this group, referred to as “Opportunity Youth,” to make up at least 5 percent of all its entry-level employees by 2025.