‘Crazy Rich Asians’ Buzz Sends Its Box-Office Forecasts Soaring

With the growing buzz surrounding “Crazy Rich Asians” and its groundbreaking all-Asian cast, the film is poised to generate nearly twice as much box-office revenue as initially expected.

Warner Bros., which is releasing the movie Wednesday, increased its five-day projection to $26 million, up from an estimate $18 million last month. And some independent forecasters are even more bullish. Box Office Mojo now expects the movie to take in $35 million through its first weekend in theaters.