Amazon and Twitter Want to Bring You More Sports
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Amazon.com Inc. and Twitter Inc. are exploring ways to bring more sports content to customers -- including personalized notifications of live events -- seeking to lure a larger number of viewers in the age of cord-cutting, executives said.
Both companies say their global reach makes them good partners for professional leagues such as the National Basketball Association and National Football League that are trying to reach fans who more often are watching sports on smartphones. Executives of the companies spoke Tuesday at Bloomberg’s Players Technology Summit in San Francisco.