Low-Cost Aldi Amps Up Pressure on Rivals With U.S. Organic Push
- Discounter to expand fresh-food selection to maintain momentum
- U.S. CEO says industry is ripe for change amid ‘perfect storm’
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Aldi is betting more fresh foods will give it an edge in the war for U.S. supermarket shoppers.
In a move that ramps up the pressure on competitors such as Kroger Co. and Walmart Inc., the no-frills grocer is expanding its range of vegan and organic products to lure more consumers. Aldi will increase fresh-food options by 40 percent through early next year, the company said, with a focus on items such as organic hummus, kombucha, zucchini noodles and single-serve packs of guacamole.