MoviePass CEO Hopes Subscribers Will Use Service Less Frequently

MoviePass Inc.’s Mitch Lowe is facing an unusual challenge for a tech CEO: getting customers to use the service less.

To break even, the embattled movie-subscription program is hoping the majority of its 3 million-plus users will see only one film a month, Lowe said on Bloomberg Television. The company also is looking to generate additional revenue through advertising, studio partnerships, and a night-at-the-movies concept that includes babysitting and dinner service, he said.