Magic Leap (Finally) Starts Selling Some Hardware
Customers in six cities can now order headsets.
Magic Leap is now officially a company that sells gadgets. After seven years of secretive work, about $2.3 billion in investment, and audacious promises to deliver technology rivaling television or the telephone in societal impact, the Florida-based startup began taking pre-orders for headsets Wednesday.
Magic Leap’s product is designed to give users the illusion that fantastical, three-dimensional digital objects exist in the physical world. The headsets cost $2,295 apiece. Each system, called the Magic Leap One, consists of a set of bulky goggles packed with sensors, a hip pack with the processing power of a powerful notebook computer, and a motion-sensing hand controller. According to the company, the battery will hold a charge through about three hours of continuous use. While it doesn’t require users to be tethered to a computer through a cord, it is designed to work only indoors.