Opinion
Amazon Captures 5 Percent of American Retail Spending. Is That a Lot?
It depends on how you look at it. Even though it’s behind Walmart, Amazon is still huge and growing fast.
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Americans last year bought about $200 billion worth of stuff from Amazon and its Whole Foods grocery stores.
That figure is based on a Bloomberg Intelligence estimate that Amazon sold about $300 billion in merchandise in 2017 and the company’s report that two-thirds of its revenue comes from the U.S. If that’s accurate, Amazon.com Inc. captured about 5 percent of Americans’ retail spending, excluding cars and car parts and visits to restaurants and bars.