Baidu's Billionaire CEO Declares He Can Beat Google Again

  • Li responds for the first time to Google’s reported return
  • The Chinese internet arena is censored and rigidly policed

Robin Li poses for a photograph following a Bloomberg Television interview in Beijing, China, on March 10, 2017. 

Photographer: Qilai Shen/Bloomberg
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The billionaire founder of China’s top internet search engine has declared he will fight fiercely and “win again” should Alphabet Inc.’s Google decide to return to the world’s largest internet arena.

Baidu Inc. Chief Executive Officer Robin Li said on social media he’s confident of combating Google if needed, his first public response to reports the U.S. search titan is plotting a return to a market it largely pulled out of in 2010. Li’s post, to friends via his personal WeChat account, comes as Baidu’s shares have slid about 6 percent since the Intercept reported Google was designing a censored search engine to deploy in China within a year.