Mortgage Startup Blend to Offer MetLife Policies With New Unit
- Expansion to homeowners’ insurance seen as natural next step
- Company got its start making online mortgage lending easier
Photographer: David Paul Morris/Bloomberg
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Blend Labs Inc., a startup that first became known by helping big banks make it easier for homebuyers to get a mortgage online, is branching out into a new industry: insurance.
The San Francisco-based company is launching Blend Insurance Agency. Much like its mortgage platform, the firm will leverage partnerships with large insurers to scale its business by pairing the offerings. One of those initial partners will be MetLife Inc., a U.S. insurer with more than $700 billion in assets.