Billionaire Clothes Makers Trade Barbs Over How to Measure Customers
The ZozoSuit
Source: Start Today Co.
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Two rival Japanese clothing giants are sparring over -- what else -- how to size someone up.
The subject of debate is the Zozosuit, a skin-tight bodysuit covered in polka dots that serves as a body scanner for measuring clothing size. For Yusaku Maezawa, founder of Japan’s largest e-commerce company Start Today Co., his company’s technology is a way to shake up the retail industry.