Facebook Pushes Online Ads, Then Spends Its Cash on Billboards
- U.S outdoor ad spending expected to hit $8 billion in 2018
- Spotify, Google and Amazon help drive growth in billboard ads
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Silicon Valley’s going old school.
As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. That’s driving growth in one of the oldest forms of marketing and is one reason why the category is the only traditional channel expected to grow this year.