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William Hill's U.K. Troubles Make U.S. Expansion More Urgent

  • Profits from British shops pressured by government crackdown
  • U.S. Supreme Court let states fix own gambling rules in May
British Bookmaker William Hill Plc Bets Big On U.S. Sports Gambling
Photographer: Luke MacGregor/Bloomberg
Updated on

Weakness in William Hill Plc’s home market shows just how much it needs a bet on the U.S. to pay off.

The U.K. bookmaker’s shares slid as much as 11 percent, the biggest intraday drop in more than three months, after the report revealed worse-than-expected business in Britain, taking the shine off sports-betting partnerships it announced in the newly-deregulated U.S. market.