Deals
Hilton's New Luxury Brand Is a Ghost of Blackstone's Past
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Hilton Worldwide Holdings Inc. is getting ready to start a new luxury brand, and its name is one recycled from the past.
Hilton hasn’t formally announced the new brand yet, but provided a hint in a July 31 press release heralding the addition of three new high-end hotels in Dubai. One of the properties is a former St. Regis now known as the Habtoor Palace Hotel. The property will belong to LXR Hotels & Resorts, an “upcoming luxury collection brand from Hilton,” according to the statement.