Juul Warns if U.S. Bans Flavored Tobacco, Illicit ‘Gray Market’ Could Take Its Place
- Prohibiting flavors could spur an illicit U.S. ‘gray market’
- Startup to study if youth are more attracted to certain tastes
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Juul Labs Inc. came out swinging against a possible across-the-board prohibition on flavored tobacco, claiming it would be a detriment to adult smokers wanting to switch from cigarettes and could even drive U.S. consumers into an illicit “gray market.”
In a response to the U.S. Food and Drug Administration’s query on the role of flavors in tobacco products, the company said the FDA’s “limited resources” would be better spent preventing youth access to tobacco, rather than possibly discouraging the uptake of electronic nicotine delivery systems, or ENDS, by U.S. smokers trying to quit traditional cigarettes.