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Burberry Is Changing Its Logo for First Time in Two Decades

  • Designer Tisci revealed the new brand on his Instagram feed
  • New monogram pattern plays to craze for luxury logos
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Photographer: Simon Dawson/Bloomberg

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Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post.

The British heritage brand’s new logo says “Burberry London England” in stark capital letters, replacing the softer, rounder font the company previously used. Riccardo Tisci, the star designer Burberry hired this year to revamp its brand image, posted screen shots of an exchange with graphic designer Peter Saville agreeing on the logo.