Auto Sales Shrivel Amid First Cut in U.S. Discounts Since 2013
- Nissan leads declines on plunging demand for Rogue, Altima
- Automakers seen snapping 54-month streak of rising incentives
Photographer: Daniel Acker/Bloomberg
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Automakers just paid the price for dialing back on discounts for the first time in 55 months.
Almost all major manufacturers reported declining U.S. deliveries for July, led by a 15 percent plunge at Nissan Motor Co. The industry tempered spending on incentives, snapping a streak of monthly consecutive increases that began 4 1/2 years ago, according to J.D. Power.