Hodinkee
Why Swatch Group Pulled Out of the World’s Biggest Watch Expo
Chief Executive Officer Nick Hayek issues a scathing indictment of Baselworld management. Baselworld disputes his account.
Originally published by Joe Thompson on Hodinkee.
Baselworld 2018 was a turbulent affair, as we chronicled in our report on the show. Nevertheless, when the watch world's biggest show closed this year, the Swatch Group, the fair's biggest client, with 17 brands exhibiting, told the fair's management that it would be back.