Apple Supplier Baffles Tokyo Audience With Futuristic Vision
- Japan Display unveils smart mirror, door with built-in screen
- JDI is seeking to reduce reliance of smartphone operations
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In a darkened studio with thumping music, an executive clad in black presents a lineup of futuristic technology products. Apple? No. It was the slightly less well-known Japan Display Inc.
The Japanese manufacturer, better known for making iPhone screens, unveiled an array of new products at a Tokyo event clearly modeled on the presentations of its biggest customer. Chief Marketing Officer Yoshiaki Ito entered the stage through a 2.4 meter-tall, leather-trimmed door with a built-in LCD that can show weather and news. The lineup also included a smart mirror capable of showing images with a slight delay so users can see their backs and a motorcycle helmet with a heads-up display that may be used in e-sports.