‘Beautiful’ Sex Rates a Higher Condom Price, Reckitt CEO Says
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Given what they provide, condoms are massively underpriced, according to the CEO of one of the world’s most recognizable condom brands.
“A beautiful sexual experience should cost 100 pounds,” Reckitt Benckiser Group Plc Chief Executive Officer Rakesh Kapoor said in jest in a conversation about the pricing potential for Durex condoms at a media event in London.