AB InBev Reorganizes as Marketing Weighs on Second Quarter
- Brewer shifts to six global zones from nine, seeking agility
- World Cup spending boosts stadium sales but drags on Ebitda
Supporters display a case of Bud beer, manufactured by Anheuser-Busch InBev SA, as they pose outside Luzhniki Stadium ahead of the FIFA World Cup final match in Moscow, Russia, on Sunday, July 15, 2018.
Photographer: Andrey Rudakov/BloombergAnheuser-Busch InBev NV streamlined its global management structure after marketing spending on the soccer World Cup hurt second-quarter profit growth at the world’s largest brewer.
The Leuven, Belgium-based company is trying to become more agile by shifting to six geographic zones from nine, with new Middle Americas, South America and Asia Pacific areas combining previously separate regions, it said in a statement Thursday. The changes are part of an ongoing effort to integrate SABMiller Plc, which the company acquired in 2016 for more than $100 billion.