Cars & Bikes

Porsche Boosts Top SUV With Big Screen to Counter Trade Risk

  • Bestseller gets self-driving feature for stop-and-go jams
  • Porsche exposed to tariffs due to its Made-in-Europe strategy
Porsche’s head of sales Detlev von Platen says U.S. auto tariffs would be "very bad news."Source: Bloomberg)

Porsche is making its best-selling model more comfy with a bigger touchscreen, voice controls and self-driving features, upgrades that woo customers as the German sports-car brand braces for a potential sales-sapping trade war.

With President Donald Trump threatening to levy tariffs on cars imported from Europe, Porsche will equip the Macan sport utility vehicle with an 11-inch high-definition screen, four inches larger than the current version, the company said at an unveiling Wednesday in Shanghai. The enhancements to the model, which starts at $47,800 in the U.S., will be rolled out in the course of this year.