Spanish Soccer Wants to Show It’s Bigger Than Ronaldo
La Liga’s president aims to stage a game outside the country as he tries to narrow the wealth gap with the Premier League.
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The Spanish soccer league, whose clubs reign supreme in Europe's biggest competitions, is staging a counter-attack in the clash for global reach and riches off the field.
La Liga has been trying to promote itself overseas by opening marketing offices in the Far East and hiring a former Netflix executive as its new head of communications. After losing two of its biggest stars in consecutive seasons -- first Neymar to France and now Cristiano Ronaldo to Italy -- President Javier Tebas is considering taking matches to another country in the way the NFL and NBA play in London. The U.S. is a likely destination.