Perdue Aims to Lure Organic Shoppers With Cheaper Chicken
- Company will convert its Simply Smart prepared line to organic
- Shift comes as rival producers expand niche chicken offerings
Source: Perdue
This article is for subscribers only.
Perdue Farms Inc., one of the world’s biggest producers of organic chicken, wants to bring the premium meat to the masses.
The Salisbury, Maryland-based company will convert its Simply Smart prepared chicken brand to organic later this year, Chief Marketing Officer Eric Christianson said in an interview. The line, which includes frozen products such as nuggets, tenders and breasts, will be sold at about half the price of comparable organic products at retail, which often go for about $15 a pound, he said.