Sonos to Raise Up to $264 Million in Initial Public Offering

  • Company was seeking valuation of up to $3 billion, sources say
  • Wireless speaker pioneer competes with Amazon, Google, Apple
Sonos Inc. speakers are displayed for sale with a sign reading "Sale Limited Time Only" at a Best Buy Inc. store in Paramus, New Jersey, U.S., on Friday, Nov. 25, 2016.Photographer: Mark Kauzlarich/Bloomberg
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Sonos Inc., the wireless speaker pioneer taking on Amazon.com Inc., Google and Apple Inc., plans to raise as much as $264.1 million in its upcoming initial public offering.

While the wireless speakers market is booming -- Sonos says its customers listen to about 70 hours of content a month -- competition has increased since the company introduced its first home-audio system in 2005. Sonos, which has traditionally marketed its sleek, high-end speakers to audiophiles who prize sound quality, cited an “extremely competitive and rapidly evolving” market among risk factors in its IPO.