Richard Branson, Joe Montana Back A.I.-Based Mortgage Startup

Photographer: Craig Warga/Bloomberg

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Richard Branson, the billionaire founder of Virgin Group, and former National Football League quarterback Joe Montana are betting that artificial intelligence can make getting a mortgage a better experience.

The two are among the investors in startup LoanSnap Inc., which raised $8 million in a Series A funding round led by True Ventures, according to a statement Thursday. The startup, founded by Karl Jacob and Allan Carroll, is trying to make getting a mortgage faster and easier while presenting data gathered in the application process to customers to help them make financial decisions.