Hyperdrive
Hyundai Enlists Amazon to Bring Car-Buying Into the Digital Age
- Korean company is modernizing retail options to boost demand
- Growing partnership makes online retailer more like Cars.com
Source: Hyundai
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Hyundai Motor Co. said it’s modernizing its retail operations with a “digital showroom” on Amazon.com that lets shoppers arrange test drives, check inventory, compare pricing and read owners’ reviews.
From Amazon’s Hyundai page, shoppers can click through to websites showing inventories at specific dealerships, plus see pricing details including all available discounts and a three-day money-back guarantee.