Hyperdrive
BMW's DriveNow Car-Sharing Service Bites the Dust in Stockholm
- DriveNow to end operations in Swedish capital after 3 years
- Company says demand was lower than expected and costs too high
A BMW DriveNow car in Berlin.
Photographer: Krisztian Bocsi/Bloomberg
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BMW AG’s DriveNow car-sharing service halted operations in Stockholm after failing to attract enough interest from residents.
The number of customers in the Swedish capital was lower than expected when the service was started three years ago, the German carmaker said in a statement Wednesday. Congestion taxes and parking fees also made it more difficult to keep the business running.