Cybersecurity
Amazon Prime Day Goes From Rummage Sale to Must-Shop Event
- Online retailer expands depth of discounts to prominent brands
- Consumers expected to drop $3.4 billion in 36 hours on website
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Amazon.com Inc.’s fourth annual Prime Day event lured shoppers from around the world, highlighting the promotion’s evolution from a rummage sale of obscure products to 36 hours of discounts on major brands such as Samsonite luggage, Callaway golf clubs and General Mills cereals.
The promotion was the biggest shopping event in the company’s history, surpassing Cyber Monday, Black Friday and the previous Prime Day. Members bought more than 100 million products, Amazon said in a statement Wednesday.