Drinks

Von Miller and Diplo Join Drake to Make Matcha Happen

Green tea enters the energy drink fray with $8 million investment

MatchaBar founders Graham and Max Fortgang with Diplo. — MatchaBar founders Graham and Max Fortgang with Diplo.
Source: MatchaBar

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By Janine Wolf

July 17, 2018 at 12:45 PM UTC

Updated on

July 17, 2018 at 1:06 PM UTC

The buzz surrounding matcha drinks—made from powdered green tea from Japan that’s rich in antioxidants—has certainly caught up in the U.S., converting even NFL football players to fans.

“The matcha craze has been real,” Denver Broncos linebacker Von Miller told Bloomberg News. It explains why he, along with musical artist Diplo, recently invested in a trendy New York-based matcha drink company.