Amazon Rival FreshDirect Draws Battle Lines With Bronx Warehouse
- New York digital grocer is profitable and expanding to Boston
- Competition is fierce as Walmart, others target online food
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FreshDirect has figured out an important trick: how to make money delivering groceries.
Founded in New York City during the original internet boom nearly 20 years ago, the company now is preparing to open a 400,000 square-foot facility in the South Bronx that will allow it to double its business, according to Chief Executive Officer Jason Ackerman. Revenue is projected to exceed $800 million this year, according to an estimate from Kantar Retail.