Amazon Recovers From Prime Day Stumble With Soaring Sales
- Consultant estimates spending rose 89% in first 12 hours
- The annual shopping event is expected to yield $3.4 billion
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Amazon.com Inc. has found its footing after a difficult start to its annual Prime Day sales promotion.
Spending jumped 89 percent in the first 12 hours of the event on the e-commerce giant’s website and app compared with the same period last year, according to estimates by Feedvisor. Amazon extended Prime Day to 36 hours from 30 hours last year and added four countries, including Australia, all of which point to greater revenue if the site is functioning.