Blue Apron Makes a Comeback But the Street Isn't Ready to Eat

Photographer: Daniel Acker/Bloomberg
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Blue Apron may have found the right ingredients, but analysts are hesitant to take a bite.

Shares of the subscription meal kit company have more than doubled since hitting a record low in April, and reached a five-month intraday high on Friday. Sentiment on the company has improved as it cleared up a distribution overhang and announced partnerships to attract consumers, such as a tie-in with social media influencer Chrissy Teigen.