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Adobe to Launch Photoshop for iPad in Strategy Shift

  • Users in media, entertainment want to edit work ‘on the fly’
  • Long-term effort will spread to other Adobe programs in future
Bloomberg business news
Adobe To Plan Photoshop For iPad In App Strategy Shift
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Adobe Systems Inc., the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple Inc.’s iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.

The software developer is planning to unveil the new app at its annual MAX creative conference in October, according to people with knowledge of the plan. The app is slated to hit the market in 2019, said the people, who asked not to be identified discussing private product plans. Engineering delays could still alter that timeline.