Video Game Stocks Rise to Records Stoked by ESports Elation

  • Activision and EA shares continue to set record highs
  • Analyst sees linear media as next step in legitimizing eSports
Photographer: Akio Kon/Bloomberg
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The next time parents want to put a video game away and usher their children outside to play, it might be worth peeking at the case’s cover first for investment ideas.

Wednesday’s announcement that Walt Disney Co. agreed to a deal with Activision Blizzard Inc. to broadcast the playoffs of the Overwatch League on ESPN continued a yearlong windfall for the video game maker and its peers. Activision shares rose as much as 3 percent to a record high Thursday and are up 27 percent in 2018.