Hyperdrive
Toyota Launches App-Controlled Car-Sharing in Honolulu
- Hui rents cars for round trips from designated parking spots
- New service competes with ride-hailing, rental-car companies
Toyota’s Hui car-sharing service launched in Honolulu.
Source: Toyota Motor Corp.
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Toyota Motor Corp. launched a Honolulu car-sharing service Tuesday that allows customers to use smartphones to unlock and start cars for rent by the hour or day. It’s the latest service offered by an automaker that competes with ride-hailing and rental-car companies.
The service is called Hui, pronounced “hooey,” which means “group” in Hawaiian. Developed with local distributor Servco Pacific Inc., it uses a Toyota platform that tracks and analyzes who uses car-sharing and when. Toyota says it will use the data to better manage its supply of cars.