Amazon Prime Day Works for Gadgets. Can It Sell Cereal and Cod?
- E-commerce giant pushes Whole Foods, groceries in sales event
- Browsing in supermarkets is a ritual Amazon wants to disrupt
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Amazon.com Inc. proved it can use bargain buzz to sell a lot of gadgets on a random day in July. This year, it’s hoping excitement around Prime Day gets shoppers to change how they buy groceries.
Amazon’s fourth annual Prime Day -- 36 hours of sales beginning July 16 -- will be its first since closing the $13.7 billion purchase of Whole Foods Market Inc. It is offering discounted strawberries, chicken breasts and cod fillets to lure people into its brick-and-mortar stores, as well as enticements to get them to try grocery delivery for the first time.