Anger at Rising Prices Hits a New Target in Saudi Arabia: Milk
- Social media campaign calls for boycott of dairy giant Almarai
- Follows anger at higher electricity bills after subsidy cuts
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Saudi Arabia’s biggest dairy has become a boycott target of citizens smarting over the cost of remaking the kingdom’s economy.
A social media campaign is circulating photos of a popular yogurt drink plastered with a red X and the phrase “let it go sour” after Almarai Co. raised the price of a liter of milk by 0.25 riyals, or 7 cents. In a statement, the dairy said it raised prices because its own costs went up after the government cut energy subsidies and introduced new fees on foreign workers.