Five Questions About Amazon’s Play for the $300 Billion Pharmacy Market

  • PillPack offers online giant a market entry, not a guarantee
  • ‘It’s the consumer that disrupts industries:’ Aetna CEO
Amazon is buying online pharmacy PillPack for $1 billion dollars. Bloomberg’s Emma Chandra reports.Source: Bloomberg)
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Amazon.com Inc. is buying its way into the pharmacy business. Now the question is, how big can it get?

PillPack, the startup pharmacy that Amazon is buying for about $1 billion, for now focuses on a narrow segment of patients who are on many different medications. It packages pills in individual packets that help people remember when to take their drugs every day, a common challenge for people taking, for example, drugs for diabetes, high cholesterol and blood pressure.