Marc Anthony's Hair Care Firm Raises $182 Million in IPO

  • MAV prices shares at C$14, near low end of estimated range
  • Proceeds will be used to pay down debt at personal care firm

hairstylist Marc Anthony products.

Photographer: Chad Buchanan/Getty Images 

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MAV Beauty Brands Inc., the personal-care company founded by celebrity hairstylist Marc Anthony Venere, raised C$242 million ($182 million) in its initial public offering, according to people familiar with the sale.

The Toronto-based firm priced its shares at C$14 each, the low end of its marketed range of C$14 to C$16, the people said, asking not to be identified because the details aren’t public.