Is It Too Early for Fake Meat?

An environmental group warns of insufficient research, regulation and labeling in the realm of “food technology.”

Would You Eat Fake Meat?
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It’s possible you’ve heard of the Impossible Burger. Heralded as a bleeding veggie patty that looks, tastes and even sizzles like meat, the product is sold in almost 2,000 restaurants—stretching across the bun-slinging continuum from Bareburger to White Castle.

But not everyone is in cheeseburger paradise. Environmental organization Friends of the Earth, which claims 1 million U.S. members and activists and is part of an advocacy network spanning 74 nations, raised a red flag about the speedy advance of such food technology. Specifically, the group pointed to companies including Impossible Foods—maker of its eponymous burger—as well as Perfect Day and Memphis Meats, which develop animal-free dairy and lab-grown meat, respectively.