Checkout
Danone Swaps Cows for Almonds in Vegan Yogurt Brand Push
- ‘Powerful’ brands like Activia could add plant-based products
- Alpro may explore expanding alternative-products offerings
This article is for subscribers only.
Aiming to stem a yearslong slump in yogurt sales, Danone is looking beyond the cow.
The world’s biggest yogurt maker is considering adding milk-free ranges to some of its flagship brands, such as Activia and Actimel. It’s aiming to capitalize on the growth in veganism from niche diet to mainstream lifestyle choice, with even a brand as meaty as McDonald’s testing soy burgers.