Facebook Retools Political Ad Rules After Blowback
- Strategy will differentiate between news and political ads
- Facebook exec says it will update ad archive in ‘coming days’
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A top Facebook Inc. executive said Tuesday the company’s strategy to distinguish between journalism and political content will go into effect in the "coming days."
Facebook’s head of global news partnerships, Campbell Brown, said in an updated blog post that the social-media giant would divide its political ads archive into two sections -- one for ads promoting news stories about politics and one for ads promoting political candidates and issues.