Jack Daniel’s Is Set to Get More Expensive in the EU
- Brown-Forman says European drinkers will see 10% price hike
- Goldman Sachs analyst cuts earnings estimates through 2020
Photographer: Luke Sharett/Bloomberg
This article is for subscribers only.
The maker of Jack Daniel’s plans to raise prices for American whiskey sold in the European Union following the implementation of a 25 percent tariff.
The higher prices, which will primarily impact Jack Daniel’s, will translate to about a 10 percent increase at the customer level, said Phil Lynch, a spokesman for parent company Brown-Forman Corp.