Former Toys ‘R’ Us CEO Is Working on the Retailer's Reboot
- Jerry Storch has eye on long-shot comeback for bankrupt chain
- Toy company began liquidating U.S. assets three months ago
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A revival of Toys “R” Us might be in the works.
Jerry Storch, a former chief executive officer of the defunct toy chain, has been working with multiple investors on a plan to reboot the retailer in the U.S., according to people familiar with the situation, who asked not to be identified because the talks are private. Credit Suisse Group AG is being used as a financial adviser and the discussions have included Fairfax Financial Holdings Ltd., the investment firm that acquired the Canadian unit of Toys “R” Us, some of the people said.