With Fox, Comcast CEO Faces Biggest Decision Since NBC Deal

  • Disney’s counterbid for Fox assets demands a response
  • Roberts weighs whether media ambitions are worth the debt load
Photographer: Charles Mostoller/Bloomberg
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It’s decision time for Comcast Corp., which faces one of the biggest moments in the cable giant’s 55-year-old history.

After Walt Disney Co. raised its offer for 21st Century Fox Inc.’s entertainment assets to $71.3 billion, Comcast Chief Executive Officer Brian Roberts is now mulling how to respond to the escalating bidding war.