Instagram Adds TV Feature After Reaching 1 Billion Users
- Idea is for anyone to be able to become famous, CEO says
- Parent Facebook has been working for months to build up TV
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Facebook Inc.’s photo-sharing app Instagram has reached 1 billion monthly active users. To spur future growth, the company announced a new feature: Instagram television.
Anyone will be able to upload videos for Instagram’s new IGTV section, which will display them full-screen and vertically, the way people naturally hold their phones. The video section will feature content from people users already follow on their account, Instagram said Wednesday. IGTV is also a separate standalone mobile application on iOS and Android, where videos will start playing automatically when the app opens.