World’s Biggest Advertiser P&G to Hire More Female Directors
- Procter and Gamble wants women to lead half its ads by 2023
- Company teams with Katie Couric, Queen Latifah, Free the Bid
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Procter & Gamble Co. is putting the advertising industry on notice.
The world’s biggest advertiser wants women directors for at least half of its product commercials by 2023, up from about one in 10 today. It’s a direct challenge to the male-dominated agency world, from a client that spent more than $7 billion on advertising last year.