Deals
Tronc Is Considering Changing Widely Mocked Corporate Name
- Publisher rebranded in 2016 to reflect new digital ambitions
- ‘I always thought Tronc was a silly name,’ Soon-Shiong says
Photographer: Patrick T. Fallon/Bloomberg
Newspaper publisher Tronc Inc., whose name was widely ridiculed after its debut two years ago, is considering abandoning the moniker, according to a person familiar with the matter.
Executives have discussed the idea of a name change, but no decision has been made, said the person, who asked not to be identified because the deliberations are private.