Apple Dips Billion-Dollar Toe Into Netflix Challenge

Oprah Winfrey

Photographer: Alberto E. Rodriguez/Getty Images

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Apple Inc. isn’t known for the unique video content offered by Netflix Inc., Walt Disney Co. and Amazon.com Inc., but it may have just taken the gloves off in a new fight.

The iTunes and App Store operator’s partnership withBloomberg Terminal “A+ Hollywood name” Oprah Winfrey Friday may just be the “tip of the spear” in a looming content battle, according to GBH Insights’ Dan Ives.