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Ford Unit Teams With Startup Developing ‘Waze’ for Self-Driving Cars

RideOS, founded by Uber alums, is the latest autonomous newcomer to raise venture cash.
Nissan Introduces Propilot, The Automaker's Driver-Assist Technology

Photographer: Kiyoshi Ota/Bloomberg


A slew of companies have sprung up to make the smarts, sensors and other integral systems for self-driving cars. Here comes one to tell these cars where to go. 

Startup RideOS said Friday that it has raised $9 million led by venture firm Sequoia Capital and reached a partnership with a division of Ford Motor Co. Started by two former Uber Technologies Inc. employees, RideOS plans to sell software that gives routes and other dispatching instructions to fleets of autonomous cars. Add RideOS to a mounting list of companies competing to create markets around the nascent technology, which continues to reel in investment.